AiM Sports

AiM Sports it a global leader in motorsport data hardware and software. Aside from planning events, traveling to races for technical support and working with our dealer network I manage and create marketing and media materials. These have included:

• Facebook and Instagram management

• Content creation and curation

• Product launch campaigns

• Design of ad creatives and sales support materials

• Technical support and informative based media like videos and infographics.

• Planning and booth design for events and tradeshows

SW4 Product Launch

The SW4 launch campaign was built to drive awareness and product knowledge across our dealer network — while equipping dealers with ready-to-use creative and educational materials to promote the launch themselves. Deliverables included:

• Email infographic distributed to all dealers ahead of launch, designed to build internal awareness while doubling as a plug-and-play asset dealers could forward directly to their own customer base.

• Organic and paid graphic creative developed to support visibility before and during the launch window.

• Dealer-ready promotional assets that simplified product messaging and made it easy for dealers to communicate the SW4 consistently across the network.

Product Promotional Video

Beyond graphics and static creative, I produce video content for both product promotion and customer education. These videos run across organic and paid channels, and are also supplied directly to dealer operations as ready-to-use promotional material.

As the acting media and marketing lead for AiM, I'm also responsible for product and event photography, used both internally and in promotional materials. A few examples below.